Behno | Editorial

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I was commissioned to photograph the Behno’s Fall Collection.

Behno is a New York-based luxury ethical fashion brand whose mission is to redefine and bring sharp awareness of sustainability and ethics to fashion.

Founded by Shivam Punjam and led by Head Designer Ashley Austin, Behno is setting a new standard for manufacturing for the global garment trade. It aims to inspire change, improve factory conditions as well as quality of life and safety of individuals in developing countries by working with international factories  adhering and implementing ‘The Behno Standard’.

The Behno Standard is a set of six guiding principles that revolutionize the way garment workers and artisans are treated, viewed and employed. The six core values are: health, garment workers mobility, family planning, women’s rights, worker satisfaction and benefits and eco-consciousness.